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Phase 2

There are more than enough families in America to adopt every child eligible for adoption. The problem isn’t numbers — it’s awareness, perception, and recruitment. Families who might step forward never hear the call, and those who try are too often discouraged by system breakdowns.

Celebrity Driven Multi-Media and Grassroots Campaign

Phase 2 launches an unprecedented national campaign, blending celebrity-driven media with grassroots mobilization. Beginning with a pilot in Philadelphia — home to one-third of Pennsylvania’s foster children — we will test, refine, and prove a model that can scale nationwide.

Our Approach

The campaign will inspire families to foster and adopt, re-attract those who left the process out of frustration, and engage leaders to replicate the pilot in their own regions. By combining mass media with community-level action, we’ll generate a cultural shift around foster care and adoption.

Mobilizing Families & Leaders

Without enough families, children remain stuck in temporary care, vulnerable to trafficking, instability, and lifelong trauma. Phase 2 ensures more than enough families step forward — and stay supported through the process.